In his recent series, Projections, Steve Veilleux creates darkly humorous photographs that expose the artifice behind promotional suburban real estate billboards. Shot entirely at night in Quebec, Canada, his pictures depict details of an absurd suburban landscape, littered with various representations of comically unrealistic class comforts. A young, studio-lit couple smiles while holding their new baby against a bright spring sky; sun rays emanate from a newly (pre) fabricated home; and various other clichés communicate a staged sense of promise and happiness. Upon close examination, it becomes clear that something is off. The images are missing an integral piece to effectively communicating their ultimate sales pitch: text.
