In late 2017, which feels like a digital lifetime ago, I spoke with author Alicia Eler about her debut book The Selfie Generation. Our conversation culminated with a question about the selfie as an aesthetic and communicative form that still knows no boundaries. Eler’s cogent observation came to mind when looking at the work of M Eifler, aka BlinkPopShift.

Eifler, a Bay Area multidisciplinary artist and XR (extended reality) designer pushes the boundaries of selfies through applied technology. Using a landmark detection algorithm, the artist repeatedly subjects these humble self-portraits to intense editing and manipulation until the algorithm can no longer detect their face.

The series Masking Machine (2018), recently featured in Recoding CripTech at SOMArts in San Francisco, activates questions about identity, self-representation, and mechanical intervention and authorship that date to photography’s early years. I spoke with Eifler about the motivation and method behind this unique series.

Roula Seikaly in conversation with M Eifler