While John Keatley is most widely known for his commercial photography and advertising campaigns, shooting everyone from Anthony Hopkins to Macklemore with punchy, studio lit, conceptually-driven portraiture, his latest personal series Uniform treads on darker territory. Using some of the same commercial aesthetics and devices of his campaign work, the Seattle-based photographer aims to create conversation on how many Americans perceive, and often distance themselves from the soldiers that make up the United States military.