Latitude 47 is a new annual photography magazine published by Seattle’s Photographic Center Northwest. Conceived and directed by Minor Matters Books founder and PCNW Executive Director Michelle Dunn Marsh, and renowned photographer and PCNW Programs Chair Eirik Johnson, Latitude 47 aims to bring the refined work and tight community of Northwest photographers to the rest of the world. While online content marketing (i.e. your favorite photo blogs) has done a great job of democratizing work of many artists, this traditional method of getting work in front of influencers promises to give Northwest photographers a larger footprint on the map. We spoke with Eirik Johnson about the project and ideas behind its first issue, which includes work from Seattle photographers and photo-based artists Canh Nguyen, Susan Robb, Glenn Rudolph, and Serrah Russell.