In his recent series, Dwelling, Matthew Cronin scans and warps 1970s JC Penny catalog photographs to create a sense of uneasiness on the construction of domestic scenes.

In 2018, Matthew Cronin came across an archive of large-format 1970s JC Penny catalog transparencies. Like much commercial photography then and now, these slick, elaborately lit commercial interior shots created a stylized illusion of domesticity to sell beds, sofas, and other household items.

Drawn to their peculiar, dated fantasies, Cronin scans, layers and subtly manipulates each image to subvert their narratives. Fake shadows appear where they shouldn’t and don’t where they should. Patterns mysteriously bleed from the fabric into other surfaces and formerly “inviting” interiors now hover in purgatory - somewhere between comfort and terror. Digital specters are clear and constant reminders that we are seeing their strings.

Having spent time with his work when I selected it for PhotNola’s “Currents” exhibition at the Odgen Museum of Southern Art last December, I reached out to Cronin to learn more about the artist and his work.

Jon Feinstein in conversation with Matthew Cronin