Over the past decade, there's been a resurged pop-fascination with GIFs. While much of this has been couched in millennial-targeted apps like GIPHY, and brand powerhouses like Mr. Gif, there's a gamut of art photographers using the medium to reimagine photography's potential, and to explore a range of cultural and political ideas. J. Wesley Brown's 2011 series Inversions, for example, is a sequence of self-described "inanimate animated GIFS" made from still photographs, presented online, that gradually shift through multiple frames and manifestations. While much of today's popular GIF culture focuses on quick, meme-y image bursts, Brown's are slowed down, compelling viewers to rethink how they experience and understand imagery -- both on screens and in physical form.