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Tomorrow: Email Marketing

Tomorrow is a news and events email announcement service for photographers, photography professionals, and anyone interested in engaging a photography specific community. Its purpose is to help clients announce news to their peers as well as connect them with new audiences in a manner that is affordable and convenient.

To ensure that our readers receive quality information, each edition of Tomorrow includes up to 10 announcements selected by Humble’s curatorial staff.

Tomorrow is recommended for photographers who want to announce:

• A new website or new work added to an existing website
• A solo exhibition or the recent publication of their work
• Participation in a group exhibition, art fair, auction, etc.
• An editorial feature
• Recent press coverage
• Any other special news, events, projects, or collaborations

Tomorrow also helps photography specific businesses and institutions increase the visibility of their projects. This service is recommended for:

• Commercial and non-profit galleries
• Museums
• Book publishers
• Magazines/newspapers
• Auction houses
• Independent curators

For all other corporations keen to reach a photography specific demographic, please send an email to: hello@hafny.org for additional information.

How it Works:
Tomorrow is sent to Humble’s list every Tuesday before 2pm. Use this form to submit a listing.

One listing includes:
• 1 thumbnail image at 225 pixels wide (not length)
• 8-word header or less
• 40-words of copy or less
• 1 external link

Listing submissions are due a week in advance of the email date. For example, listings scheduled to appear in the inaugural May 18 email announcement should be submitted by May 11, 5pm. We will only include listings that parallel the quality of our readers. Use this form.

Statistics:
Humble Arts Foundation’s email list includes a range of active photographers and people of influence both in the photography and larger contemporary art world.

Total subscriber list: 10,200
Total delivery rate: 96.4%
Total average open rate: 55.8%
Total average unique opened emails: 36.2%
Total average CTR: 9.97% (Industry standard as of 2008: 0.19% | Source: Ad-Tech)
Total average Click-to-open Rate: 40.6%

Fees:
Photographers: $39/per listing
Photography professionals: $79/per listing
Non-photography specific corporations: Please send an email to hello@hafny.org for more information.

How to Submit:
Use this form.

Information:
For more information or questions, please send an email to hello@hafny.org or call +001 (718) 928.9905.

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